A mother of two, Saroj’s mango pickle was popular among family and friends, making her realise she could turn this skill into a business. This newfound inspiration led her to partner with her son, Amit Prajapati, a 19-year-old brand-building and digital marketing expert.
In June 2023, they launched ‘Moms Magic Pickle India’ on social media and quickly attracted customers. Within seven months, they were selling over 800 jars per month, earning Rs 2.5 lakh. Despite never attending school, Saroj now provides employment to 30 local women.
Married at 20, Saroj moved to Shadora, where her husband, Bablu, supported her ambitions. “All I had seen before marriage was our village. My husband wanted me to grow, and encouraged me to participate in matters of local governance,” Saroj shares.
Amit learned digital marketing strategies through YouTube and set up social media accounts on Facebook, Instagram, and X (formerly Twitter). They ran targeted ads for just Rs 200 per day, resulting in 30 orders from across the country within days.
Starting with mango pickle, they quickly expanded their offerings to include green chilli, lemon, mixed vegetable, and sweet mango pickles. Their competitive pricing made their products more accessible, with trial packs and combo offers attracting customers.
All pickles are made using traditional recipes passed down from Saroj’s mother. She ensures that every batch is free from chemicals and preservatives, using locally sourced ingredients. The pickles are sun-dried and stored in traditional vessels for authentic flavour.
Initially, Saroj handled all packaging at home. As demand grew, they established a larger production space in Shadora and enlisted local women for packaging. This not only met demand but also created more jobs in the community.
Amit is committed to supporting his mother’s ambitions and plans to expand the business further, with aspirations to sell on Amazon and Flipkart. Their journey reflects the power of combining traditional skills with modern marketing strategies.