When they decided to leave their well-paying jobs, everyone, including their father, was shocked. “Farming is not a profitable option,” they were told. But the brothers ignored the doubts and followed their passion for the soil.
Image courtesy: twobrothersorganicfarmsindia
Image courtesy: twobrothersorganicfarmsindia
The brothers worked with local street vendors and eventually secured a deal with Star Bazaar. "We were growing gold," says Ajinkya. They soon realised that organic produce needed a dedicated market where it could be valued properly.
Image courtesy: twobrothersorganicfarmsindia