The man behind the initiative, Dr Ganesh Rakh, had witnessed both tears of joy and sadness on the birth of a girl child.
The statistics on the gender ratio were deeply depressing for the doctor. So he decided to start a campaign — Mulgi Vachva Abhiyan (Save the Girl Child Campaign), which would deliver girl children free of cost.
At first, the idea was rejected by his friends, family and advisors, citing it to be “loss-making”, but he paid no heed to the negative feedback.