During the COVID-19 lockdown, he had extra time to think about his future. “So I decided to explore polyhouse farming methods. I read books, watched videos, and did in-depth research,” he says.
But Sandeep’s research led him to another farming method that he found more alluring — hydroponics. “I was intrigued by the method. It was a less explored technique in Tirupati, so I decided to try it out myself,” he adds.
Hydroponics appealed to him as it allowed for growing nutritious, pesticide-free food in a controlled environment, without soil.
Sandeep spent three months growing leafy vegetables and lettuce on his terrace. “I bought PVC pipes, drilled holes as required, and provided necessary nutrients through water,” he says.
Meanwhile, Sandeep’s father was diagnosed with high sugar levels. “The doctors suggested he include fresh and chemical-free food in his diet. With small-scale success already in hand, I decided to upscale the project,” he explains.
So, Sandeep borrowed money from his mother and two brothers to set up a hydroponics farm on half an acre of land located in Thanapalli. He launched a startup, ‘Vyavasayi Bhoomi’, selling spinach, red amaranth, basil, kale, lettuce and broccoli.
He started small, uncertain of local demand. But as demand increased, his business began to thrive. He now makes Rs 3,50,000 in monthly sales. Around 20% of his produce is sold in supermarkets, while the rest is delivered directly to customers' homes.
“Raising capital was a major challenge. While my relatives had lent me the money, it was difficult to convince them and give them the confidence that their finances would not go down the drain,” Sandeep explains.
Sandeep started selling his produce to Tier I cities like Chennai and Bengaluru to create new markets. He now says he is glad that the risk turned in his favour and that the business picked up.
“It makes me proud that as the son of a farmer, I was able to experiment and find success in the field. More young people should consider agriculture to establish a career, rather than pursuing conventional corporate and government jobs,” Sandeep shares.