1. Have faith and self-belief When the COVID-19 pandemic struck in 2020, Raji Sakthi from Kerala, like many others, did not lose hope.
3. Know your market and consumers Make sure to conduct proper market research and understand what dishes might work for your consumer base.
“When pricing for a cloud kitchen, consider factors such as ingredient costs, labour, overhead expenses, market demand, and perceived value. It’s crucial to strike a balance between profitability and affordability while ensuring the quality of your offerings,” she says.