Identify your ideal customers Shekhar Mittal, who moved to Bengaluru from Aligarh, missed his mother’s cooking. Realising he wasn’t alone in his cravings, he launched ‘Maa Ka Dulaar’, empowering over 100 mothers to offer homestyle meals. So far, they’ve served over 1,00,000 dishes.
Transform challenges into opportunities Geeta Patil turned her family’s financial struggles into a thriving food business after her husband lost his job. She launched Patil Kaki in 2021 with her son, and has served over 3,000 customers so far. Today, she earns Rs 1 crore annually, offering a variety of traditional dishes.
Capitalise on the right food Sai Krishna Popuri founded Health Sutra after his father was advised to eat millet, which inspired him to explore its potential. Guided by his aunt’s insights, he launched the millet-based brand, which has since thrived, achieving annual revenues of Rs 2.5 crore.
Unlock the power of family recipes Ruhab Lateef Mir overcame family resistance to launch her food business, focusing on heirloom dishes. She revitalised the nearly extinct Shahi Sheera, a traditional Kashmiri beverage. Her brand, ‘Khyen Khoardan By Ruhab’, has since fulfilled orders for over 100 weddings.
Deliver quality without breaking the bank Murali Gundanna, founder of Food Box, brings his grandmother’s recipes to Mysuru, emphasising quality meals at prices starting from just Rs 70. Offering a diverse menu from breakfast to dinner, he attracts a loyal customer base, including many doctors who order daily, while ensuring balanced nutrition.