Known for its rich agriculture, Harda district in Madhya Pradesh faces challenges like a skewed sex ratio and underlying societal attitudes that favoured male children over females.

Aditya Singh IAS found a troubling trend: Harda’s sex ratio was significantly lower than the state average – 894 women for every 1,000 men. He knew the numbers told a story that demanded action.

Identifying the gap, the former district collector initiated the Rewa Shakti Abhiyan in Harda to promote gender equality and honour families with only daughters.

As part of this initiative, he introduced the Kirti Cards – symbols of honour that came with tangible benefits for families with only girl children.

Exclusive Kirti Card perks include skipping queues in government offices and receiving prioritised medical services, and discounts at local businesses.

At least 300 local businesses, hotels, restaurants, and educational institutions have rallied to offer discounts and special benefits to such families.

The initiative was launched this January on National Girl Child Day. With more than 3,500 families already on board, it reflects a positive shift in societal attitudes towards daughters.

In Harda district, parents who once feared societal ridicule for not having sons now wear Kirti Cards with pride.

“The Kirti Cards aren’t just ID cards; they are symbols of progress and pride. They challenge ingrained stereotypes and strive to create an environment where girls are seen as assets, not liabilities,” says Aditya.

The officer also reflects on the broader vision of Beti Bachao, Beti Padhao, emphasising that what we truly need is holistic equality — social, economic, and educational.

Inspired by the outcomes of the initiative, the IAS officer recently announced to offer Kirti cards benefits in Ashoknagar, where he is currently posted as the district collector.