Today, Earthbaby has supported 20,000+ babies and families with safer skincare — reducing toxin exposure and helping parents make informed, healthier choices.
In 2016, as new parents, founders Jiten and Divya couldn’t find trustworthy baby products in India. That concern for infant skin sparked the idea for Earthbaby.
Earthbaby offers gentle baby skincare made with up to 95% natural ingredients, clear labels, and responsible practices — created for newborn skin and mindful parents.
Watch how Jiten and Divya turned purpose and transparency into a profitable brand:
Hear From The Founders!
Earthbaby’s clear labelling and science-backed formulations remove confusion for parents, proving that transparency can strengthen credibility, loyalty, and sustainable growth.
In a market flooded with quick fixes, Earthbaby stands for intention, safety, and long-term thinking — reflecting a new wave of value-driven Indian startups.
Read the full story on The Better India