As the world's largest platform for positive narratives, TBI operates across multiple languages, including English, Hindi, Gujarati, Bangla, and Marathi. Its unique focus lies in uncovering the tales of everyday unsung heroes, community change-makers, groundbreaking innovations, and remarkable ideas often overlooked by mainstream media.
We use the power of digital media and positive storytelling to showcase the journey of India's most inspiring individuals and institutions. We drive our audience to turn this inspiration into impact! We also partner with brands to drive campaigns that make a real difference on the ground.
The Better India Reach
individuals Inspired
200 MillionEvery Month
Positivity spread to
5000+cities across, across the world
Total Reach
500 Millionacross all languages
Total Video Views
2 Billionacross all languages and platforms
minutes SPENT
12.5 MillionENGAGING WITH OUR STORIES
hours SPENT
1.8 MiilionWATCHING OUR VIDEOS
TOTAL VIDEO VIEWS
200MON ENGLISH WEBSITE
MONTHLY AVG. REACH
12MON ENGLISH WEBSITE
Total Video Views
English
Monthly Avg. Reach
regional channels
Monthly Avg. Reach
Total Video Views
Hindi
Gujrati
Bangla
Marathi
Building upon the profound impact of storytelling, The Better India has evolved over the past 15 years into a repository of India's change agents. Skillfully harnessing the potency of storytelling, the platform has embarked on a steadfast mission: to empower every citizen to become a formidable force for positive change. With a robust presence across five languages, The Better India resonates with more than 200 million people each month. What sets it apart is its ability to unite communities, leveraging their collective strength to propel affirmative action and drive impactful transformations.
OUR VALUES
ambition
Striving for audacious goals and relentless progress.
empathy
Understanding and caring for others' feelings and perspectives.
ethics
Upholding principles of honesty, integrity, and fairness in all actions.
excellence
Pursuing the highest standards of quality and performance.
frugality
Maximizing resources and minimizing waste with thoughtful efficiency.
ownership
Taking responsibility and accountability for outcomes and decisions.
innovation
Continuously seeking and embracing new ideas and solutions.
OUR journey so far
-
2008
Inception as a Blog:
The journey began with a humble blog, laying the foundation for what was to come.
-
2013
Website Launch:
The official launch of our dedicated website marked a pivotal moment in our digital presence.
-
2015
Angel Investors Join:
A turning point as passionate angel investors joined our mission, propelling us forward with newfound support.
-
2016
10M Reach, 4-Member Team:
A turning point as passionate angel investors joined our mission, propelling us forward with newfound support.
-
2018
40 M REach
A significant leap forward as we expanded our reach to 40 million, connecting with a broader audience.
-
2019
Series A Funding from Elevar:
Securing Series A funding from Elevar was a testament to our vision, enabling us to reach greater heights.
-
2020
The Better Home & TBI Hindi Launch:
This year marked the launch of 'The Better Home' and TBI Hindi, diversifying our offerings.
-
2021
150M Reach:
A milestone achieved with the support of our growing community, reaching an impressive 150 million.
-
2022
Acquisition of The Better Home by Global Bees:
This year marked the launch of 'The Better Home' and TBI Hindi, diversifying our offerings.
-
2024
Team of 50+ with 250M Reach:
This year marked the launch of 'The Better Home' and TBI Hindi, diversifying our offerings.
Our Brand Campaigns
More than 300+ Brands have made the world a better place with The Better India
LOVED BY
Recognized by
- MANTHAN AWARD
- RISING STAR OF TOMORROW'S INDIA
- NOURISHERS OF CHANGE
- ABBY
- The Maddies
- 9th India Digital Awards
- vIDEA 2019
- Drivers Of Digital 2018
- Indian Digital Media Awards
- mCube 2019
- Sammies 2019
- Spott Awards
- Echo Awards
- Indian Content Leadership
- SEAC
- Media 360
- Asian Customer Engagement Forum
- CIDCA
Backed by
Elevar Equity
Anand Mahindra
Mohandas Pai
i3N
IPSMF
Our Team
Dhimant Parekh
Co-Founder & CEO
Anuradha Parekh
Co-Founder
Tanaya Singh
Chief Editor -English
Manabi Katoch
Chief Editor - Regional
Sanchari Pal
Associate Director - Content Strategy
Dolly John
Associate Director - Operations
Thousif Raza
Associate Director - Branded Content
Sumi Borah
Senior Manager - People & Culture
Oshin Aggarwal
Chief of Staff
Sunil Kumar Sharma
Senior Engineer – Technology
Rajat Kukreja
Founder’s Office Member
Meghna Bhati
Product Manager